后金融危机时期高职生的就业对策

金融危机给高职生的就业带来了巨大压力。或可在分析我国后金融危机时期的就业形势的基础上，从高职生自身找制约高职生就业的主要因素，为此，高职院校应积极引导、帮助学生就业，而学生自身也应该调整心态，提高自身综合素质以积极应对。     

Ethnic Identity in Advertising: A Review and Meta-Analysis

The corpus of research on ethnic identity in advertising indicates that (1) ethnic identity influences commonly examined attitudinal and purchase-intention outcomes, and (2) attitudes toward both the actor(s)/model(s) and the ad moderate attitudes toward brands depicted in ethnically resonant ads. Individual studies often differ by measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. Seemingly, ethnic-identity effects are greater for studies that relied on single-item measures, experimental designs, and more diverse samples. Implications and future research directions are suggested.     

The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types

Segmentation is often a complex and costly process, which commonly involves identifying groups with differing attitudes and behaviors or demographics. However, the segments generated may not adequately explain differences between consumers, or it can be difficult to identify households for target marketing, which consequently makes it difficult to use segmentation in practice. In this paper we present segmentation by household type as a simple method of segmentation, accessible to nonprofit organizations with limited resources and able to be employed using a secondary data set or with relatively simple data collection and analysis. Despite its simplicity, our findings show that this form of segmentation differentiates well between segments in terms of their actual electricity use, their past efficiency behaviors and preferences for efficiency programs. The results of focus groups and a survey of 4,000 households reveal, among other things, the effect of having children and of marital status on energy use and efficiency behaviors, the high curtailment but low investment behaviors of single parent households, and the low efficiency behaviors of shared households.     

Site Selection Using Hybrid Analytical Hierarchy Processing: Evidence from Taiwanese Electronics Assembly Firms in China

An upswing in labor costs and currency appreciation during the 1980s caused Asian countries and economic entities such as Hong Kong, Japan, and Taiwan to search for new manufacturing sites to obtain lower manufacturing costs. China, with its huge, rapidly growing market, was one of the main options for these Asian economic dynamos. How to find an appropriate method to evaluate an optimum place for a factory setup in China is essential to an enterprise. Analytical hierarchy processing (AHP) is a method to solve complex multicriteria decision problems. However, to make decisions based only on AHP results is not sufficiently reliable, especially when the results are too close to be precisely determined. To strengthen AHP analysis, we propose a “hybrid AHP” method. This method computes an error band (EB) of final AHP scores using its 95% Confidence Interval to estimate AHP score error and calculates EB combined with a “bootstrap” to mitigate expert pectoral bias. Based on our methods, our decision rule is “maximized AHP score and minimized EB.” To verify our methods, we took Taiwanese electronic assembly manufacturers selecting manufacturing sites in China as a case study. Our research found that Eastern China has a relatively higher consensus of preference for establishing their manufacturing sites.     

会计信息系统与会计理论

随着市场竞争日益激烈，企业对会计信息的需求越来越高，我国计算机会计信息系统的开发研制已由核算型转向管理决策型，以满足企业的需求，同时使会计理论得到进一步完善。     

粮食钢板筒仓储粮特性与工艺设计要点

论述了我国粮食钢板筒仓的应用发展概况,分析粮食钢板筒仓的类型、制造过程和各自优缺点。介绍了钢板筒仓的结构组成、储粮特性,并从粮食钢板筒仓工艺设计方面出发,对粮食钢板筒仓工程的工艺流程设计、工艺布置、筒仓容积计算及配套设备做了较全面的探讨。最后,强调了钢板筒仓工程设计中的安全事项。     

语言功能类型对不同类型文本翻译质量的影响

英国翻译理论家皮特·纽马克把语言界定为六种功能:表情功能,信息功能,祈使功能,美感功能,酬应功能,元语功能。我们可以借助文本类型来认识语言的功能,同时,在某种程度上,对语言功能的认识也对整个翻译的过程起到了指导作用。本文从这六种功能的不同角度出发,用一些例句来说明,翻译的过程只有考虑到不同的语言功能才能使翻译的文本既踏实原文又不失文彩。     

浅析我国中小企业发展外贸型电子商务企业

2011年12月11日是中国加入WTO十周年。十年里,我国的出口规模增长超过6倍。借助电子商务,国内外贸中小企业在过去十年实现了百倍的增长。中小企业发展外贸型电子商务企业有其独特的优势,同时又存在一定的问题,中小企业可以找出对策,以发展成外贸型电子商务企业并进一步发挥其应有的作用。     

Evaluating drug cost per responder and number needed to treat associated with lixisenatide on top of glargine when compared to rapid-acting insulin intensification regimens on top of glargine,in patients with type 2 diabetes in the UK,Italy, and Spain

Objectives: This study investigated the cost per responder and number needed to treat (NNT) in type 2 diabetes mellitus (T2DM) patients for lixisenatide compared to insulin intensification regimens using composite endpoints in the UK, Italy, and Spain.

Methods: Efficacy and safety outcomes were obtained from GetGoal Duo-2, a 26-week phase 3 trial comparing lixisenatide vs insulin glulisine (IG) once daily (QD) and three times daily (TID). Response at week 26 was extrapolated to 52 weeks, assuming a maintained treatment effect, based on long-term evidence in other T2DM populations. Responders were defined using composite end-points, based on an HbA1c threshold and/or no weight gain and/or no hypoglycemia. The HbA1c threshold was varied in sensitivity analyses. Annual treatment costs were estimated in euros (1 GBP?=?1.26 EUR), including drug acquisition and resource use costs. Cost per responder was computed by dividing annual treatment costs per patient by the proportion of responders.

Results: Lixisenatide was associated with the lowest cost per responder for all composite end-points that included a weight-related component. For the main composite end-point of HbA1c ≤7.5% AND no weight gain AND no symptomatic hypoglycemia, cost per responder results were: UK: 6,867€, 8,746€, and 12,410€; Italy: 7,057€, 9,160€, and 12,844€; Spain: 8,370€, 11,365€, and 17,038€, for lixisenatide, IG QD, and TID, respectively. The NNT analysis showed that, for every 6.85 and 5.86 patients treated with lixisenatide, there was approximately one additional responder compared to IG QD and TID, respectively.

Limitations: A limitation of the clinical inputs is the lack of 52-week trial data from GetGoal Duo-2, which led to the assumption of a maintained treatment effect from week 26 to 52.

Conclusions: This analysis suggests lixisenatide is an efficient economic resource allocation in the UK, Italy, and Spain.     

扫除中式英语:一场必打之仗——就路透社一则消息浅谈区分中式英语和中国英语的必要性

本文就路透社援引某境外语言研究机构关于我国政府扫除中式英语的错误贬低展开讨论,强调了中国英语和中式英语的形成、演变、定义和特点等,呼吁摆脱不规范英语的羁绊,树立推广中国英语的信心,达到良好沟通的目的。